Link building refers to the marketing efforts to get links from other websites to your website. It’s seen as one of the most powerful tools to achieve higher rankings in search engines.

BENEFITS:

It boosts organic traffic, search engine rankings, and trust, especially in competitive niches. Link building is the process of acquiring a hyperlink from an external website that links to your own website.

In general, there are three types of links:

• Internal links – hyperlinks that lead from one page to another within your own website;

• External links – hyperlinks that lead from your website to another resource;

• Backlinks – hyperlinks that lead from another site to yours.

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